“Hearing is Believing” – HummingBird Music
HUMMINGBIRD PRODUCTIONS FOUNDER/CREATIVE DIRECTOR
BOB FARNSWORTH TO DELIVER “HEARING IS BELIEVING”
TEDXFRONTRANGE TALK IN COLORADO, MAY 22
Nashville, TN, May 19, 2014 – Bob Farnsworth, CEO, Founder and Creative Director with Hummingbird Productions, one of America’s leading producers of original music and sound design for the advertising, entertainment, and multi-media industries, will be a featured guest speaker during an upcoming
TEDx FrontRange talk.
Farnsworth will deliver a talk entitled “Hearing is Believing” as a TEDxFrontRange talk in Loveland, Colorado, at 2:20 pm Mountain Time, on May 22nd. Based on the premise that “hearing, not seeing, is believing,” Farnsworth will demonstrate in his presentation various ways in which, in television advertising, the power of the music of one’s spoken voice, and the music heard underneath the spoken voice, is actually more powerful than the images an audience sees on a screen. If someone misses the tonality of a voiceover message, or misses the tonality of the music that accompanies a TV ad, then the musician supplying the aural accompaniment has missed his audience, no matter how much money someone has spent on the visuals.
Farnsworth’s talk will be a humorous yet poignant presentation. As most people know, TEDxTalks are designed to not only make interesting points about one’s own industry, but also to apply them to making the world around us a better place. The “Hearing Is Believing” talk will be a power packed eight minute presentation, leaving room afterward to discuss what will likely be a bit of a surprise to the members of the Colorado audience.
ABOUT BOB FARNSWORTH:
Bob Farnsworth graduated from Furman University in 1974, and was signed as a recording artist with ABC Records that same year. Providence kept him in Nashville, where he has spent the last 35 years building Hummingbird Productions. Farnsworth and Hummingbird have worked with innumerable and diverse artists, from Dolly Parton to Arlo Guthrie, from Ray Charles to Stevie Ray Vaughn; and with venues ranging from the Philadelphia Orchestra to the London Symphony, and organizations ranging from the United Way to the United Nations.
Farnsworth speaks and performs across the country about advertising and the power of sonic branding. In 2010, he appeared on “The Today Show” as an industry icon, and has also been a speaker at the annual American Ad Federation Conference. He tackles tough issues on advertising, branding and ROI with a sense of joy that is infectious and exciting.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California almost 30 years ago, TED has grown to support its mission with multiple initiatives. The two annual TED Conferences invite the world’s leading thinkers and doers to speak for 18 minutes on a diverse mix of topics. Many of these talks are then made available, free, at TED.com.
TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. The TED2014 Conference takes place in Vancouver, British Columbia, along with the TEDActive simulcast in neighboring Whistler. TEDGlobal 2014 will be held in Rio de Janeiro, Brazil.
TED’s media initiatives include TED.com, where new TED Talks are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from volunteers worldwide; the educational initiative TED-Ed; and TEDBooks, short e-books on powerful ideas. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world get help translating their wishes into action; TEDx, which supports individuals or groups in hosting local, self-organized TED-style events around the world; and the TED Fellows program, helping world-changing innovators from around the globe to amplify the impact of their remarkable projects and activities.
Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook at http:// www.facebook.com/TED
For information about TED’s upcoming conferences, visit http://www.ted.com/ registration
ABOUT HUMMINGBIRD PRODUCTIONS:
Founded in Nashville, TN, in 1976 by Bob Farnsworth, Hummingbird Productions is one of the longest standing providers in the United States of original music for the entertainment and advertising industries. While the company is perhaps best known for its music in such advertising campaigns as “Always Coca-Cola” and Wrigley’s “Double Double Your Refreshment,” Hummingbird’s composers also create original music for feature films/short films/documentaries, TV programs, soundtracks, web videos, radio commercials, video games, and more.
Touting the slogan “Hearing is Believing,” Hummingbird Productions has, over the last decade, evolved into a collective of talented writers, artists, and producers who collaborate on some of the best music consistently featured in major national advertising campaigns. The company is renown for its talent and collaboration with artists and producers including: Grammy Award-winning producer/songwriter Keith Thomas; Byron House, bass player for Robert Plant’s
“Band of Joy”; Dennis Holt, session drummer on Taylor Swift’s “Beautiful Eyes” EP; Swan Dive vocalist Molly Felder, whose commercial credits include national advertisers Pepsi, Michelob, and Chevrolet; as well as many others.
Hummingbird is the winner of dozens of Clio and Lions Awards, including the Clio Hall of Fame Award for the sound design on “Budweiser Frogs” – considered one of the Top Ten Best TV Commercials of all time. Hummingbird Productions has been an acknowledged leader in the field of audio and sonic branding for 37 years. The company also offers music publishing, music licensing and music search services, all while actively working with artists from around the world.
Hummingbird Productions is located at 1521 Graybar, Nashville, TN, 37215. The phone is 615-385-3729 and the website is: www.hummingbirdproductions.com
The Asbury PR Agency
Beverly Hills, CA